Attraction Marketing v Old School Pressure Selling

Attraction Marketing v. Old School Pressure Selling

How to become an attraction marketing trusted adviser instead of using the old school method of harassing and dragging prospects along to your meeting. Read about the benefits of the
New Attraction Marketing Methods.


“Teaching Sells.” Not Pitching.

These are Ann Sieg’s words in her latest report “Attraction Marketer’s Manifesto”

First you need someone to coach and this is done by attracting people to your list by offering them value and solutions to their problems. This will ultimately build trust and they will want to join your list.

Last night I was watching the lighthouse that shines every night into my bedroom. They’re pretty cool really. Lighthouses guide ships safely to shore through hard times at sea – storms, thick fog and other dangerous conditions. They make travelling safer for passing ships. Sometimes they may even save lives.

This made me think that lighthouses are pretty rare in BUSINESS. There are very few businesses that truly act as beacons of light for their prospects or customers.

People who truly want to help people solve urgent problems in their lives and are not just in it for the money.
It is my belief it is the lighthouse business that will bend over backwards in their attraction marketing and customer service that will develop the most lasting businesses and thrive over the next few difficult years.

You need to elevate your visibility by listening to your audience.
You have 2 ears and 1 mouth.

Anyway, what about you?
Are you a beacon of light to people and are they being DRAWN to you?

What value are you offering?
It can be a free consultation, a report, a video, a DVD, something that will help address their problem and remove their pain: financial, health, family, relationships.

Harness the law of reciprocity which more or less says “you reap what you sow”

Entrepreneurs have now become Infopreneurs who produce and distribute attractive and valuable information via different media.

Go Where Your Prospects Are

Today with ease of use of web 2.0 people are flocking to the Internet looking for solutions to the economic downturn.

Find out what questions people are asking. Go to Google Answers or Yahoo Answers and poke around to discover the type of solutions people are looking for. Delve into Linkedin. and see what burning questions the professionals are asking.

Establish your niche market and research it thoroughly. Then offer people information and value that will help to solve their problem.

For example, the man who is looking for a drill does not want to buy a drill he wants to dig a hole. You give him help and advice on the best way to dig his hole, build his trust and then he will see the need to buy the drill.

A guy who is trawling through online dating agencies is looking for help on how to approach the girl, what to say to attract her etc.

Don’t market products or opportunities, Market Information

You are looking at MASS Communication on a grand scale. Think world wide not graphical.

Hone up your MASS COMMUNICATION skills to make you more attractive to your prospects.

Leverage your time.

Set it and forget it! The most valuable resource you have is time. It’s the only thing you can’t get more of.
This is the power of the Internet and Permission marketing.
Do the research, set up your campaign and then let it work for you.
You do the work once and get paid for ever.

Less Data.

Your prospects are not looking for more data they are looking for you to provide an insight into their problems and relieve their pain.

We all know how easy it is to be overwhelmed by the wealth of information out there. Prospects are starving for high quality information Your job is to simplify and utilise it to your prospects advantage.
Place yourself in the position of your prospects.
Fill the gaps for them, don’t produce more.
Ask yourself: What do they need? Can you supply it?

How to be more Attractive to Your Prospects

To grow your credibility as an adviser or coach you must appear more valuable and use a variety of media.
People have different learning styles, auditory, visual and some like to download a hard copy that they can read.

Look at the alternative media you can use – Ezine articles, videos, podcasts, seminars, webinars, radio broadcasting. The list continues to widen and this broadens and deepens your opportunities to reach a wider audience.

The wider your body of knowledge the more expertise you will develop to become an Attractive Attraction Marketer for your target audience.

This is the secret of all gurus. They write articles; speak at conferences; do interviews; publish books; start newsletters,
They give away information.


The riches are in the niches.

Until the next time.