Monday, March 23, 2009

Attraction Marketing v Old School Pressure Selling



Attraction Marketing v. Old School Pressure Selling

How to become an attraction marketing trusted adviser instead of using the old school method of harassing and dragging prospects along to your meeting. Read about the benefits of the
New Attraction Marketing Methods.


“Teaching Sells.” Not Pitching.

These are Ann Sieg’s words in her latest report “Attraction Marketer’s Manifesto”

First you need someone to coach and this is done by attracting people to your list by offering them value and solutions to their problems. This will ultimately build trust and they will want to join your list.

Last night I was watching the lighthouse that shines every night into my bedroom. They’re pretty cool really. Lighthouses guide ships safely to shore through hard times at sea – storms, thick fog and other dangerous conditions. They make travelling safer for passing ships. Sometimes they may even save lives.

This made me think that lighthouses are pretty rare in BUSINESS. There are very few businesses that truly act as beacons of light for their prospects or customers.

People who truly want to help people solve urgent problems in their lives and are not just in it for the money.
It is my belief it is the lighthouse business that will bend over backwards in their attraction marketing and customer service that will develop the most lasting businesses and thrive over the next few difficult years.

You need to elevate your visibility by listening to your audience.
You have 2 ears and 1 mouth.

Anyway, what about you?
Are you a beacon of light to people and are they being DRAWN to you?

What value are you offering?
It can be a free consultation, a report, a video, a DVD, something that will help address their problem and remove their pain: financial, health, family, relationships.

Harness the law of reciprocity which more or less says “you reap what you sow”

Entrepreneurs have now become Infopreneurs who produce and distribute attractive and valuable information via different media.

Go Where Your Prospects Are

Today with ease of use of web 2.0 people are flocking to the Internet looking for solutions to the economic downturn.

Find out what questions people are asking. Go to Google Answers or Yahoo Answers and poke around to discover the type of solutions people are looking for. Delve into Linkedin. and see what burning questions the professionals are asking.

Establish your niche market and research it thoroughly. Then offer people information and value that will help to solve their problem.

For example, the man who is looking for a drill does not want to buy a drill he wants to dig a hole. You give him help and advice on the best way to dig his hole, build his trust and then he will see the need to buy the drill.

A guy who is trawling through online dating agencies is looking for help on how to approach the girl, what to say to attract her etc.

Don’t market products or opportunities, Market Information

You are looking at MASS Communication on a grand scale. Think world wide not graphical.

Hone up your MASS COMMUNICATION skills to make you more attractive to your prospects.

Leverage your time.

Set it and forget it! The most valuable resource you have is time. It’s the only thing you can’t get more of.
This is the power of the Internet and Permission marketing.
Do the research, set up your campaign and then let it work for you.
You do the work once and get paid for ever.

Less Data.

Your prospects are not looking for more data they are looking for you to provide an insight into their problems and relieve their pain.

We all know how easy it is to be overwhelmed by the wealth of information out there. Prospects are starving for high quality information Your job is to simplify and utilise it to your prospects advantage.
Place yourself in the position of your prospects.
Fill the gaps for them, don’t produce more.
Ask yourself: What do they need? Can you supply it?

How to be more Attractive to Your Prospects

To grow your credibility as an adviser or coach you must appear more valuable and use a variety of media.
People have different learning styles, auditory, visual and some like to download a hard copy that they can read.

Look at the alternative media you can use – Ezine articles, videos, podcasts, seminars, webinars, radio broadcasting. The list continues to widen and this broadens and deepens your opportunities to reach a wider audience.

The wider your body of knowledge the more expertise you will develop to become an Attractive Attraction Marketer for your target audience.

This is the secret of all gurus. They write articles; speak at conferences; do interviews; publish books; start newsletters,
They give away information.


The riches are in the niches.

Until the next time.

Tuesday, March 17, 2009

If you've always wanted to attract your own leads and
customers online but have been too confused to even
know where to start, this video is for you: Renegade Professional will show you how


There's a ton of information (AND misinformation) to sift
and sort through online, but usually you have to pay for the
really good stuff. Take a look at this article and decide for your self if this is the way you want to go with your MLM business.

Well, Ann Sieg and Mike Klingler are bucking this trend.

They've just released ANOTHER free video and this time
it's over 90 minutes of actual training from inside their new
program, Renegade Professional.

I have to tell you, I've purchased a lot of different online
training courses before.

Some of them good, some of them bad.

But NONE of them have even come close to the level of
detail in these videos (there's actually two of them).

I encourage you to go watch both of them, follow along and
actually DO what they're teaching you. Right now, today.

The strategies they'll be sharing with you don't cost
anything to implement.

If you haven't gotten started yet online, that will all change
by the time you're done with these.

You will have actually setup your first REAL marketing piece
on the internet and will be in the process of generating leads
and earning money.

And if you've tried tons of online systems in the past and
have never made a dime, you'll understand exactly why after
you watch these (as well as what to do differently).

Mike walks you through the process - one click at a time - of
how to start promoting your own products and opportunity
right away... not someone else's system.

(There's not even anything for sale on this website and you
could actually be getting calls from legitimate prospects about
your business as soon as tomorrow by watching this.)

He also shows you how to do it for different industries like
health & wellness, legal services, and others (not to mention
specific network marketing company examples).

And both videos are totally free, so there's no reason not to
check them out at Renegade Professional


Sincerely,

Judith Atkinson

P.S. - You know, a lot of people are under the impression
that they have to wait until they have a huge downline in
order to experience the benefits of leverage and residual
income.

But you can start enjoying that right now.

Go check out these free videos, follow along, and you'll be
able to generate sales and leads for months and even years
to come...

All from just a few minutes worth of work today.

Mike calls this creating "online real estate" and you'll
understand why once you try it for yourself:

http://ping.fm/ZlYNa

Sunday, March 8, 2009

What is Affiliate Marketing



So you're new to Internet Marketing and you're looking for a home based business and you hear the words Affiliate Marketing.

Affiliate Marketing is when you promote a product for a merchant (the person selling their own product) and an affiliate ( a person willing to promote other people's products). This means when someone purchases the products the affiliate receives a commission. These commissions can be from 10% - 90%. The average seems to be around 50%.

It is similar to networking marketing in that you are paid for one level or maybe 2 levels. It is not multi-level marketing. You are not building an affiliate team.

However, the sale can produce a lead for your network marketing business. This is accomplished by linking to affiliate products that are related to your network marketing opportunity if you have one (services, information products, books, training etc.)

Affiliate marketing has become very popular over the years because of its simplicity and low start up or investment costs. The opportunity to make cash flow quickly without hours spent initially creating your own products. Adding affiliate marketing to your own network marketing creates an empowering model by generating income up front and at the same time developing prospects for your MLM.

It has now become so popular especially in this time of financial world crisis that people are setting up in an affiliate marketing businesses as a full time opportunity.

How Affiliate Marketing Schemes help Network Marketers.

By locating products and promoting products that are applicable to your niche market it can help network marketers gain extra income whilst they build their business.

How to attract prospects to your pages?

You do it by creating content, reviews, videos and audios. Often times the merchant or merchant company will supply you with the text and the web site ready to go.

With affiliate marketing you minimize the risks involved in setting up a new business whilst increasing your profits. By putting all your eggs in one basket you are not in control of the situation if the MLM Company gets shaky, as one did with me. The CEO was actually given a custodial sentence for tax fraud. This did not close the company but had a huge adverse effect on the confidence of the distributors.

By adding affiliate marketing to your network marketing business can generate cash flow to reinvest into your primary business. The merchant company is paying commissions into your bank account on a monthly basis and keep your business fluid until your residuals begin to kick in.

Affiliate Marketing is also known as FUNDED PROPOSAL. This is a way to monetise your Network Marketing or MLM Opportunity whilst growing your business. Companies that are offering products or services that are relevant to your niche market like Marketing Merge
Get Started with Affiliate Marketing as part of your Business Plan.

Where and How?.

There are a number of companies who have thousands of products for sale and you gain up to 75% commisions. Commission Junction and ClickBank are just a couple.

Affiliate Marketing is:

1. Pay for Performance by producing sales for the merchant. Regular monthly payments made direct to your bank account or Pay Pal account.

2. A legitimate business and in some cases big business.

3. A long established business model. Amazon was one of the first in 1996.

4. Internet based. All tracking and processing is done through the Internet.

5. Open to anyone. No special qualifications and you don't need to be an internet genius.

What it is not.

1. Creating or selling your own product.

2. Becoming a spammer.

3. About earning $20,000 over night. Pardon my rants a little here, but in case you hadn't noticed walking into the work from home/ make money on line can be like walking into shark infested waters.

Here's the real scoop: There are no magic overnight success formulas. Sure there are people doing very well out of affiliate marketing but they have been working hard for some time and planning their campaigns like any other normal business. Fail to plan and you plan to fail.

The profit potential of the net is growing at an amazing rate and the list of people becoming involved in cyber commerce is getting bigger every day. If you are looking for an low start up opportunity to begin working from home this is an opportunity worth investigating.

So I invite your to join a great Home Based Business Opportunity to secure your financial future. Why wait until 2009?

How to Find Blog Readers




For every new blogger there comes that day when he is going to launch his blog to the world. You may have one or two readers, possibly your family or friends so you are going need some tricks and techniques to help you build your audience.

Need some training on how to write your blog? For s ome great step by step trainings go to: RenegadeUniversity for click by click tutorials.

• Once you’ve set up all the techie side of your blog start to develop your articles. Have 5 – 10 articles written ready to post on your blog. Aim for at least 500 words in each.

Begin by writing basic How To blogs with lots of practical advice. These kinds of blogs stay current unlike news blogs. The more you can fill your blog with these the more attractive it will look. Yaro Starak, a professional blogger calls these pillar blogs.

Visitors will not stay or return to your blog unless there is interesting content to read.

• Post at least one new blog per day if possible. You can always prepare some in advance. It’s good to begin posting new worthy items related to your target market. Learn to leverage the breaking news in your industry.

When you’re new readers see fresh daily content they will return and begin to bookmark your site which is free advertising. The regularity of posting is so important. If you find it impossible to post everyday then set yourself the best schedule you can and keep to it. The first few months are crucial for driving readers to your blog and establishing a relationship with them.

• Purchase a proper domain name, somewhere like www.Go Daddy.com Choose a
Name that is relevant to your topic and that is short and easy to remember.

• Begin to comment on other people’s blogs that you visit. You should visit and comment on blogs that have a similar niche market. The people who visit these blogs will become sympathetic readers to your blog.

When you leave a comment you can normally leave your name and link. If you make regular, interesting and valuable comments the readers are likely to begin visiting your blog to see what your blog is about.

• Linking to other blogs.

When your place links to other articles or sites you have visited it’s a bit like leaving a comment which links back to the original site. This technique leaves a link from another site to yours for readers to follow.

• Promote comments to your site. Encourage this by asking a question or posting a poll. It is good practise to always respond to comments that your readers have made. This is especially important in the early days and it encourages a good relationship with your audience.

• Submit your blogs to different places like Ezine Articles.com and Article Marketer.com. It helps spread the word and get your blog known. You are leveraging what you have by posting some of your blogs to these sites. Place your personal details and links in the resource box which will give you incoming links back to your site.

These are just some of the basic things that will help you build your blog.

Most important is that you continue to post consistently. This will ensure your readers will also become consistent your loyal audience

I hope you have enjoyed my short list of traffic tips. Keep testing to see what works best for you.

I would love to hear your comments.